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Since september 2019, the DN_Made Graphic Design in Rennes is divided into two courses: editorial design and identity design. The first three semesters are common to both courses.




Editorial design course. 



Definition
Editorial design consists of creating reading experiences by visually organizing content (texts and images that can be fixed or animated) on a medium that can be printed (book, magazine, panel...) or digital (website, mobile application, digital signage, e-publication, touch interface, etc.).  


Historically, editorial design concerns the sectors of publishing (books) and the press (newspapers and magazines). It also concerns the communication of institutions or companies needing to transmit organized information (letters, leaflets, activity reports, etc.).

Today, publishing practices extend to new uses of digital technologies, interfaces, social networks and archiving or filing methods.




Goals of editorial design.
1
Readability and intelligibility.

Editorial design aims to give to see and read, in the clearest way, a pleasant, orderly, formatted and easy-to-understand content.
2
Expression and rhetoric.

Through the organization of visual elements, editorial design establishes a visual language capable of inducing, showing, explaining, expressing, valorizing... the content that it orders and prioritizes.




Pedagogical objectives.
The editorial career path trains designers capable of creating, transmitting and enhancing content on a variety of media ranging from website design to the design of didactic animations (animated data-visualizations), as well as print publishing (books, press).
Graphic designers trained with this specialization will be able to integrate into the production chain, and thus, to be interlocutors of the creative and marketing department, the publisher or the IT developer.
Occupations.
Graphic Designer & Art Director.

The DN_MADe prepares :

  • for direct professional integration : as a graphic designer oriented towards multi-media publishing with more expertise in digital media (web interfaces, motion design...)..

  • to the acquisition of a MASTER according to several specializations1 : editorial design, interface design, experience design... for example.



This training trains image specialists (fixed or moving) capable of :

  • manipulate a diversity of signs (the image in all its forms, text, movement, sound...) in order to create a variety of communication media (identities, interfaces, web applications, TV packaging, digital displays and print media...);

  • intervene in different fields of creation and expression (graphic design, editorial design, identity design, interface design, experience design, motion design, information design, etc.);

  • to work within different sectors of activity (communication, television, publishing, press, etc.)..


 
Continuation of studies.

The DN_MADe of the Bréquigny high school benefits from a university agreement with the University of Rennes 2. The ECTS credits acquired during this DN_MADe confer a Bachelor's degree, and allow students to continue their studies at the MASTER level in different Schools or Universities in France or in Europe :

  • DSAA of french Ministry of National Education;
  • University Master's degree;
  • Schools of the french Ministry of Culture (École des Arts Décoratifs, Écoles supérieures d’Art & Design…);
  • Vocational training or work-linked training;
  • etc.



Warnings.
In spite of a large opening on various visual practices, the DN_MADe graphic design in motion does not prepare :

  • for careers in animated cinema (for exemple: Pixar studio films, cartoons, etc.) which essentially use a figurative graphic register (characters and environments) to which the visual language of graphic design cannot be reduced - which uses registers of abstract representation, gives a predominant place to letters, questions the use and context of a communication, etc.).
     
  • for the video game professions which require, in addition to an iconic register with figurative tendencies mentioned for animated cinema, taking into account the playful aspects specific to this media (gameplay) and the technical and ergonomic constraints specific to game consoles.




1 -To get a better picture of the digital graphic design professions, consult the Interactive Designers Association's careers guide (guide des métiers) and job repository (référentiel des métiers).




Mark
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